Case Study: Building an impactful investor relations program post IPO for innovative social gaming developer
Investor Relations | Corporate Finance
Casual Gaming | Social Media
CHALLENGE
Develop and implement a best-in-class investor relations program and team for a prominent technology company during their first-year post IPO.
APPROACH
With our deep expertise managing strategic communications for high-profile companies, we worked with the CFO and COO on an ongoing basis to build and enhance the company’s reputation. We clarified the company’s investment rationale, defined its unique market positioning, key performance metrics, and operational milestones on which to report growth progress.
We partnered to lead communications during quarterly earnings, investor conferences, and roadshows. We helped to hire and train the first in-house investor relations team, and developed an earnings playbook.
We provided strategic counsel during first-time events and situations as a publicly traded company, including a secondary funding round, major game launches, and shareholder activism.
RESULTS
The company adopted a consistent and repeatable process across finance, operations and the executive team to prepare for financial reporting events and unique situations.
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